Accessibility important factor in SEO

How crucial is web site accessibility for your online business

2 complimentary aspect of Online Business are important: SEO and Web Accessibility.



1-- SEO with offsite and onsite techniques
2-- Site Accessibility

Neither one of these aspects can be ignored when you are online serving customers.

Why is SEO one of the important aspect of Web Marketing? It is done with the aim of achieving higher traffic. If the SEO is done properly the traffic goes higher, and a high number of users want to access the site. Unfortunately the serving pages going slowly or not serving them at all, cause the user to see "Internal Server Error" , "Not Found" or "Page can not be displayed" and other ... errors.


This is when you worry about accessibility. Not being able to reach your site means a negative brand impact to your site. In addition, if Web site services-including support information, and the functionality-are inaccessible the risk of loosing direct customers is higher.



The results of ignoring the second aspect of SEO:

• Waste of optimization efforts
• Risks to fail online
• Lost customers
• Lower brand reputation
• Traffic decrease
• Customer complaints

All these you get if your SEO is not combined with improved uptime and performance.

Site accessibility means quick load time and high uptime.

Dynamically improving the site performance allows you to ensure a consistent quality of service to the user, avoiding the possibility of them not returning when faced with poor performance.

How to improve: by constantly keeping your eye on your web site performance

Web Monitoring

HTTP Monitors checks web site header response time and notifies if it is slow or unreachable. The bad response are 400 client errors for instance 404 is when page is not found .
You need to control each outgoing HTTP request from your computer and download only necessary Internet resources. And monitor critical applications from your client location to ensure mutual connectivity for better business and customer satisfaction.

Server Monitors check web server performance and availability: CPU, memory and processes. Monitoring key processes on your servers you will determine CPU and memory consumption by each process. If CPU consumption is high and/or processes take up a lot of the server resources, all the applications on the sever start loading slowly causing web site a bad user experience. This monitoring reveals obvious problems long before the processor or memory would be permanently damaged.

By proactive monitoring you'll be the first to know of your site functionality problems before your customers.

SEO efforts are geared to attracting customers to your site. Monitoring helps to provide excellent customer experience and satisfaction. Both together ensure good service online.

Now watch the video to see how to increase your revenue potential with Web Monitoring.


Author: Kristina Frangulyan

About HTTP Response Codes and SEO

HTTP response codes can be considered one of the most technical aspects of SEO, yet hardly taken care of, states ZealousWeb Technologies blog. SEO is a way to get your website noticed on the web and it consists of online and offline techniques. Content is an on-line SEO and sometimes is referred as a a King. The review on the ZealousWeb referring the statement says: "...but it doesn’t matter how well you write your copy or optimize your pages - if you can’t be indexed, you can’t be found."

The Author listed all known response codes and their meaning. Why, for example, getting to http 404 response code is bad for SEO? The reaction of the search engines spiders depends on the response codes that they get back from server. A badly configured server sending back the wrong response codes can stop sites from ever being indexed. Here are a couple of examples from the post:

• The server always returns the response code 404 - Some badly programmed scripts that give sites “search engine friendly URLs” return 404 values instead of 200. In this case, the search engines won’t index these pages at all.
• The server never returns 404, even when a page is not found – HTTP Redirect If you type a wrong URL, then ideally you should get a page telling content cannot be found. But if this page isn’t returning a 404 code then the spider will assume the page is ok. So, whenever you remove a page, or if content on your site expires, then the page will still be indexed in the search engines, but with the “Sorry this page cannot be found” text instead of the original content. This page could compete with your other pages in the search results, and creates unnecessary duplicate content throughout your listings.
• The server redirects pages using 302, not 301 – Suppose for a special campaign which has a short URL like “/discountoffer/” and it redirects to another page on your site like /rates/. It should use a 301 redirect to tell the search engines that the real page is /rates/, not /discountoffer/. Using a 302 will confuse the search engines as you are saying “The real page is /discountoffer/ and /rates/ is just a temporary page”. This will make it hard for /rates/ to be listed properly in the search results.
  

The response codes can have a quite drastic impact on your search results, author says.

Server monitoring will help to discover these issues and to take actions of improvements.

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