Friday, May 30, 2008

Use Monitis to Improve Page Landing Speed: Pay Less for Google AdWards Ad

To ensure high quality ad experience for their visitors google now evaluates ad destination pages according to the page landing speed. The Advertisers must provide high performance of web pages they want to advertise on AdWords. The higher the load speed, the less is Cost-Per-Click (CPC) rate. According to Google high quality landing pages should provide relevant and original content, transparency and navigability.

On-going monitoring checks availability and calculates performance of web pages. Measurements help prevent not only from being disqualified or banned by AdWords, but save advertisement costs. Setting performance thresholds will allow prevent unnecessary page load delays. Here's how can Monitis be used by Marketers and Advertisers:

Monitis External Monitoring module allows you to perform page load tests, measure redirect time, implement functional checks as well check availability of relevant content:

Response time to http request (HTTP)

Availability of relevant content (Content Matching)

User experience with functional parts of the website (Post Data)

Monitis DNS lookup test checks the time required for name server to look up for the IP address.

The browser can't download anything from this hostname until the DNS lookup is completed.

Monitis DNS monitoring report shows average lookup time in milliseconds and min. and max. values.

Allowed time is 20-120 milliseconds. Exceeding the time will decrease the quality of the web page.

80-90% of the end-user response time is spent downloading all the components in the page: images, stylesheets, scripts, Flash, etc.

Monitis Transaction Module (TM) allows to measure page load time to threshold and alert when page loading is slow.

According to AdWords guidelines page load time threshold is the regional average plus three seconds.

Monitis TM allows you to set the threshold on each step within the workflow. Steps consist of components loading during page execution. Time is measured in milliseconds.

Transaction fails, when one of the step is slow due to components load time exceeding the set thresholds.

Monitis TM measures end-user experience with the critical path or workflow to improve navigability.

Detailed diagnostics of the problem allows to proactively fix and improve site overall Quality Score.

Monday, May 26, 2008

eBusinesses to Use Monitis Measure Return on IT Investment

Nowadays websites compete on the ever changing landscape of the internet. One of the most common challenges of online business owners is increasing a return on their investment and improving there chances of success. Businesses investing in IT operations and web marketing expect traffic and ranking to grow.

It is comparatively easy to measure the investment spent on IT infrastructure and resources, hosting and technical support, marketing and advertising.

What's called
ROI for website are described as availability, performance, functionality, traffic and popularity.

Here are 5 tips using Monitis to measure the effectiveness of the IT investments.

Monitoring Website Performance - TIP 1
Chart 1 - Monitis measures my web customer experience in terms of page availability and access speed. Real time reports in milliseconds include results from 5 different geographic locations.

Chart 1

Q. - Is my site productive according to this chart?
A. - No, because in one week it was "closed for business" about 54 hours!!!)

Monitoring Networks and Systems - TIP 2

Monitis also measures server CPU, memory consumption by process, providing a chart for comparison (see Chart 2).
Chart 2

Q.- So the downtime correlates to server CPU and
resource memory utilization?!
A. - Yes, you can see why your site was not
responding at certain hours of the day

Transaction Monitoring - TIP 3

It is easy to record website critical workflow in Monitis transaction monitoring module and let the service monitor business critical transactions.

Chart 3Q. - Some red dots, what are those?
A. - They take to detailed view of the report
to show which step
failed (Chart 4).

Chart 4Q. - Can I get more information about the failure?
A. - Just click on the "red" and
you will see as is in Chart 5

Chart 5
Q. - I see: some scripts load slow :(
A. - Yes, and you also can get a
screenshot of the problem page

Monitoring Website Traffic - TIP 4
Monitoring traffic shows how many unique visits I have and page views, where my clients come from, how they found my site and keywords they used in search engines.

Charts 6
Q. - Looks like Google Analytics?!
A. - Yes, but you can compare web traffic with website performance and availability. And discover how much time you reject your customers at peak hours.?

Search Engine Monitoring - TIP 5
Monitoring site by important keywords reveals that my site performs quite high in some keywords, but also my weaknesses in some important keywords.
Chart 7

No Excellence Without Measurement!

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