Low page load times result in lost sales – and in
Mozilla’s case, for its advertisers. "Let’s start with the punchline: By making a few minor tweaks to our top landing pages, we can drive an additional
60,000,000 Firefox downloads per year", they say at the blog. Research has shown that an 8 second load time (4 seconds above the optimal load time of 4 seconds) can result in a visitor loss of up to 75.75%.
Latency of page load is a real problem these days, but the good news is that there are ways to find out what’s working and what isn’t. And then you can take action. For instance,
Monitis offers a monitoring service that
tests the speed of full page loads.
By tracking the page load times of each individual image, CSS, JavaScripts, RSS, Flash and frames/iframes, the tool shows stats on the total number of objects, the size of each object, and load time for a web page. An easy-to-view format (in multi-color bar graphs) shows in load order or in a hierarchy.